Topics covered in the E-commerce and Marketing module include:
- Setting up a business
- Setting up an e-commerce website
- Website visibility
- Selecting target markets
- Developing the marketing mix
- Promoting an e-commerce site
- Optimising website potential
- Search engine optimisation
- Increasing website exposure
- Marketing plan
- Direct marketing
- Social media optimisation
- Automating supply of goods, services and cashflow
- Dealing with e-commerce problems